Community/Retail

Key Finding #3 - How Well Informed Do You Think You are About OTC Cold and Flu Products? As promised in the first newsletter, the third of five audio podcasts is now available at http://www.pharmacytimes.com/cold-and-flu and www.Zicam.com. • The survey showed that only 37 percent of pharmacists say they actively search out information about OTC cold and flu products. Despite expectations for more questions about this category, only 30 percent of pharmacists feel very well-informed about OTC cold and flu products. o Further, almost half of pharmacists do not feel familiar with any of the recent FDA actions affecting non-prescription drugs this past summer. • Dr. Eckel and other roundtable attendees acknowledged these results and confirmed that there is an overabundance of information sent to pharmacists, including label updates and formulation changes, which has confused pharmacists, specifically around OTC medications, proving that there is a need for more easy-to-understand, easy-to-access information. • Stay tuned for next week’s podcast which will discuss the importance of treating a cold early.