What Are the Key Strategies Necessary to Marketing a Community Pharmacy?

Conference|NCPA Annual Convention - National Community Pharmacists Association Annual Convention

Educating staff is one key step toward implemeting a marketing strategy for a community pharmacy.

In this interview with Pharmacy Times at the 2017 National Community Pharmacists Association Annual Convention (NCPA), Bruce Kneeland, who is a community pharmacist marketing consultant, explains the importance of a marketing program in helping differentiate community pharmacies from their competition.