Walgreens Gives Beauty Customers Additional Rewards and Offers through Launch of Beauty Enthusiast

PRESS RELEASE

DEERFIELD, Ill., October 04, 2016 - Walgreens today announced the launch of Beauty Enthusiast, a new beauty club within its Balance® Rewards loyalty program, which provides cardholders who register for Beauty Enthusiast with additional rewards on beauty and personal care items, as well as other benefits.

Sign up is free, and Beauty Enthusiast members will receive 5,000 Balance Rewards points for every $50 spent on cosmetics, skin care, hair care, oral care, grooming, sun care, fragrance and bath product purchases*. Beauty Enthusiast members will have opportunities to receive free samples and will get exclusive promotions and coupons, as well as special beauty offers, new product information and expert tips throughout the year. In addition, members will receive a one-time digital coupon for 20 times everyday points on any beauty purchase to welcome them to the club.

Existing Balance Rewards members can join by simply confirming or adding their email address at checkout; atWalgreens.com/beautyenthusiast; on the Walgreens mobile app; or by calling the Walgreens Customer Care Center at (855) 225-0400.

"Walgreens is continually looking for ways to enhance our customers’ beauty shopping experience and to provide greater value for our Balance Rewards members," said Linda Filler, president of retail products and chief merchandising and marketing officer for Walgreens. "Beauty Enthusiast was created for our customer who enjoys our beauty and personal care offering and looks to us for additional benefits, product offers and recommendations. This natural extension of our loyalty program offers easy enrollment, more points and additional rewards to make feeling good easier."

Walgreens Balance Rewards program provides customers with the opportunity to earn points on retail and pharmacy purchases, in addition to special pricing on select products. Customers have the ability to redeem rewards at stores or through Walgreens.com. Walgreens has more than 85 million active Balance® Rewards members. For full details see Walgreens.com/balance.