Vaccine Hesitancy and Patient Counseling Techniques

Author(s):

Carrie Koenigsfeld, PharmD, FAPhA

Key Takeaways

Vaccine hesitancy in older adults is driven by concerns about safety, efficacy, necessity, awareness, and cost of RSV vaccines.
Pharmacists should provide clear, evidence-based information and personalized counseling to address vaccine hesitancy effectively.
Simplifying medical jargon, using visual aids, and employing a respectful, empathetic approach are key communication strategies.
Tailoring communication for low health literacy involves using plain language, repeating key points, and confirming understanding through teach-back methods.

Carrie Koenigsfeld, PharmD, FAPhA, discusses her experience with concerns and perceptions contributing to RSV vaccine hesitancy among older adults, such as safety, efficacy, necessity, awareness, and cost, and she explores how pharmacists can effectively counsel patients and caregivers about RSV vaccines while tailoring communication strategies to educate older adults with low health literacy.

EP: 1.What Is RSV?

EP: 2.Older Adults, High-Risk Populations, and Severe Illness

EP: 3.Safety and Efficacy of RSV Vaccines in Older Adults

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EP: 4.Vaccine Hesitancy and Patient Counseling Techniques

EP: 5.Strategies for Incorporating Vaccinations into Pharmacy Workflows

EP: 6.Vaccination Community Outreach Initiatives

Video content above is prompted by the following:

In your experience, what concerns or perceptions have you identified (ie, safety, efficacy, necessity, awareness, cost) as contributing to RSV vaccine hesitancy among older adults?
1. How can pharmacists counsel patients and caregivers about RSV vaccines to address these concerns effectively?
How can pharmacists tailor their communication strategies to effectively reach and educate older adults with low health literacy?