
- Volume 0 0
BATTLING TEEN Rx ABUSE
The White House Office ofNational Drug Control Policy(ONDCP) launched a majornational awareness campaignon the dangers of teen prescriptiondrug abuse with an adduring this year's Super Bowl—1 of 2 TV ads running on 27 networksnationwide.
Parents are the focus of thenew campaign. "We need parentsto recognize that not alldrug threats to their teenscome from the street corner.Prescription drugs are in practicallyevery home, and parentscan have an immediate impacton stopping teen prescriptiondrugabuse," said ONDCPDirector John Walters.
Every day, 2500 kids aged 12to 17 abuse a prescription painkillerfor the first time, andmore individuals are gettingaddicted to prescription drugs,according to the ONDCP. Drugtreatmentadmissions for prescriptionpainkillers increased>300% from 1995 to 2005.
In addition to the TV spots,the $14-million effort includesprint and online advertising,community outreach, and atool kit to help communitygroups implement local prescription-drug abuse-preventionefforts. Targeted messagesare being included on prescriptioninformation sheets forcommonly abused substancesin 15,000 pharmacies nationwide.
Resource materials for parentsand teens can be accessedthrough the ONDCPcampaign's Web site:
Articles in this issue
over 17 years ago
can you READ these Rxs?over 17 years ago
Case Studiesover 17 years ago
WOMEN'S HEALTH WATCHover 17 years ago
ASTHMA WATCHover 17 years ago
HYPERTENSION WATCHover 17 years ago
ARTHRITIS WATCHover 17 years ago
compounding HOTLINEover 17 years ago
DIABETES WATCHover 17 years ago
A Robotic Touch?Automating Your Pharmacyover 17 years ago
pharmacy TECHNOLOGY productsNewsletter
Stay informed on drug updates, treatment guidelines, and pharmacy practice trends—subscribe to Pharmacy Times for weekly clinical insights.