OTC Product News (December 2020)

: SmartyPants Vitamins

SmartyPants is offering 3 new lines that aim to boost immune health for adults and children. Healthy Immunity Daytime features a combination of B6, B12, C, D3, and zinc, as well as echinacea and elderberry to help maintain energy throughout the day. Healthy Immunity Nighttime contains the same key nutrients, in addition to melatonin to help induce asleep. The Healthy Kids Immunity formula contains American ginseng, elderberry, prebiotics, probiotics, vitamins D3 and C, and zinc to provide multifunctional immune support.

FOR MORE INFORMATION: smartypantsvitamins.com

: Arcadia Consumer Healthcare

The Opti-Nail Fungal Nail Repair Pen is now available at CVS Pharmacy and Walgreens, in addition to Target and Publix, which both launched the product earlier this year. Nail fungus can result in discolored and

damaged nails. Specially designed with a precision-tip, no-mess applicator, the pen is clinically proven to improve the appearance of fungus-damaged nails, with visible results in 2 days. Its unique nail brightener formulation accelerates results.

Vizuri Health Sciences

This new, flexible tape tackles pain relief by combining a 4-way stretch patch inspired by kinesiology tape with 4% lidocaine to help numb pain. According to the company, the tape is comfortable, flexible, and provides a pain-relief solution for people with active lifestyles. The tape’s fabric is extremely lightweight, breathable, and thin, and it features a proprietary dry adhesive technology that can stay in place for up to 12 hours on moving joints, including knees and elbows. The tape is available in packages of 10 precut strips and contains the maximum amount of lidocaine allowed by the FDA without a prescription.

FOR MORE INFORMATION: vizuriusa.com

HYDRATION MULTIPLIER+ IMMUNE SUPPORTMARKETED BY: Liquid IV

Liquid IV is expanding its offerings with the new tangerine-flavored Hydration Multiplier+ Immune Support blend. The nongenetically modified organism drink mix with cellular transport technology is designed to enhance rapid absorption of water and other nutrients into the bloodstream. The ingredients feature a blend of vitamins C and D, zinc, and Wellmune (a naturally sourced beta glucan) to maintain and strengthen the immune system. Vitamin C works to maintain overall good health, and vitamin D3 facilitates immune system function and improves the body’s defenses.

FOR MORE INFORMATION: liquid-iv.com