OTC Product News (August 2020)

LIVE BETTERMARKETED BY: CVS Health

CVS Health is adding more than 80 products to its Live Better brand, including bamboo toothbrushes, MCT oil, and Wild-Caught Fish Oil. The products include popular ingredients, such as ashwagandha, charcoal, elderberry, kelp, and turmeric, and many of the

products are Non-GMO Project-verified, certified organic by the US Department of Agriculture, cruelty-free, or vegan. Significantly, all the supplements and vitamins have been third-party tested to confirm the accuracy of dietary ingredients and to certify that they are free of certain additives and ingredients.

FOR MORE INFORMATION: cvs.com

SINGLE-SERVE PROBIOTIC DRIED FRUITSMARKETED BY: Mariani Packing Company

To simplify daily doses of probiotics, Mariani Packing Company is introducing single-serve packs of its probiotic dried fruits, including apricot and prune flavors. Both flavors are naturally sweet with no added sugar and contain soluble fiber, which acts as a prebiotic. Additionally, they contain antioxidant vitamins A and E, as well as iron, potassium, and vitamins B6 and B12. The FDA has recognized the probiotic cultures as safe, and the cultures help boost digestive and immune health. The probiotics are available in weekly, 7-day supply cartons.

FOR MORE INFORMATION: mariani.com

IMMUNE BOOST DROPS WITH CBDMARKETED BY: Medterra

By combining their cannabidiol (CBD) isolate with other ingredients, Medterra has introduced a CBD drop with a focus on immune health. This proactive option aims to boost immune health, which is an increasing focus for consumers, according to the company. The drops contain vitamin C and the company’s own Immune Boost Blend, which includes echinacea, elderberry, ginger root, and other immune-boosting ingredients. The product is available in 750-mg bottles and is free of tetrahydrocannabinol and genetically modified organisms.

FOR MORE INFORMATION: medterracbd.com

ORGANIC SPORTPOWDERSMARKETED BY: Orgain

For those with active lifestyles, Orgain’s new, organic Sport Line offers plantbased powders made from anti-inflammatory, plant-based, high-quality ingredients, such as organic beets, apple cider vinegar, tart cherry powder, fermented turmeric, and ginger. The Sport Protein powder aims to aid performance and recovery and features tart cherry and turmeric powders, as well as 5 g of branched-chain amino acids to support muscle growth and reduce soreness. The Sport Energy powder uses beets, cordyceps mushrooms, 80 mg of caffeine, vitamin C, and ginseng to help boost natural energy and vitality. The Sport Recovery powder speeds replenishment with amla fruit, apple cider vinegar, ginger, and turmeric.

FOR MORE INFORMATION: orgain.com