Osteo Bi-Flex® Launches National Joint Health Education Campaign

PRESS RELEASE

NEW YORK — February 11, 2015 – Osteo Bi-Flex®, the joint health supplement market leader today announced that it is launching a national education campaign to raise awareness of joint health and to encourage consumers of all ages to start paying attention to their knees, ankles and other joints. Experts agree there are steps everyone can take to support joint health.

The campaign will provide U.S. consumers with steps they can take to help strengthen their joints and to help support their joints throughout their lives. The brand has retained MWW, one of the top five global independent public relations firms, to engage the effort.

“As the leader in the joint health supplements category, Osteo Bi-Flex® wants to start having the conversation with runners, walkers, athletes, or even people who just want to play with their kids more — that helping your joints stay healthy is something you should be thinking about well before reaching advanced years,” said John Frame, Sr. Director of Brand Marketing, Osteo Bi-Flex®.

“While occasional joint issues are commonly associated with aging, our research shows joint health as an emerging concern — nearly 70 percent of Gen Xers and Boomers are feeling the effects of stressed joints. Our team of researchers, scientists and formulators are committed to providing consumers with the highest quality joint health supplements, and we believe we can help improve their quality of life. Consumer education on joint health and wellness is part of our core mission.Working with MWW will give us a microphone through which we can educate consumers, spread our message and help people understand how important an issue joint health is.”

A survey[1] commissioned last year by Osteo Bi-Flex® found that nearly 7 in 10 Americans over 34 years of age experiencejoint stiffness or other concerns. The survey also found that 62 percent of Gen Xers — now in their late 30s and 40s – are concerned about developing serious joint health issues as they age.

The national education campaign will include insights linking joint health to a range of health issues including fitness, weight management and heart health, discussion of key ingredients for proper joint nutrition and joint health wellness tips from medical experts.

Built on quality and innovation, Osteo Bi-Flex® provides a range of products to support joint comfort, mobility and flexibility.* The brand’s products include Osteo Bi-Flex® One Per Day, Osteo Bi-Flex® Herbal Formula and Osteo Bi-Flex® Triple Strength. Last year, the brand launched its innovative Osteo Bi-Flex® Edge products which include added ingredients for muscle and energy support.*

Osteo Bi-Flex® products contain glucosamine and chondroitin, which are a natural part of normal cartilage. The Osteo Bi-Flex® brand also contains Joint Shield™. Joint Shield™ exclusively features 5-LOXIN™ Advanced, a concentrated extract of Boswellia serrata herb which helps with occasional joint flare-ups.*

“Osteo Bi-Flex® is the joint health supplement market leader and offers a range of products to fit every life stage and lifestyle. The brand is in a unique position to reach a wide range of consumers and raise awareness of joint health issues,” said John Digles, MWW executive vice president and leader of the firm’s global Health and Wellness practice. “This campaign will address joint health as a pivotal issue that affects overall health, fitness and quality of life. We’ll be raising a meaningful conversation on how people can take better care of their joints and what they can do to support joint wellness throughout their lives.”

MWW’s team for Osteo Bi-Flex® includes trained specialists in health and wellness communications and media relations, as well as professional writers and bloggers. The Osteo Bi-Flex® account will be based in MWW’s Chicago office led by Mr. Digles.

¹ Survey conducted in May 2014 by Wakefield Research for Osteo Bi-Flex® among 500 US adults ages 50-68 (Boomers) and 500 US adults ages 34-49 (Gen X)