Meijer Opens First of Three New Supercenters in Wisconsin

GRAND RAPIDS, Mich. — Meijer opened a new 192,000-square-foot supercenter today in Greenfield, Wis., bringing shoppers better access to low prices on high-quality merchandise, fresh produce delivered daily and a full-service pharmacy that makes family health care a priority.

“We are very pleased to provide our new Greenfield neighbors with the service, selection, quality and low prices that Meijer customers in other communities have come to expect,” Executive Chairman Hank Meijer said.

The new store is one of seven new Meijer supercenters opening this year and part of an investment of more than $375 million in Wisconsin and across the Midwest, which includes six other new stores and 22 different remodel projects throughout its six-state footprint. The Greenfield store, located at 5800 W. Layton Ave., right off I-894 at 60^th Street, is the seventh Meijer store to open in Wisconsin. Two additional Meijer stores in West Bend and Howard will open on May 16.

The store’s first day of business featured a ribbon-cutting event, followed by remarks from Meijer leadership, Greenfield Mayor Michael Neitzke and local officials. The store also demonstrated its commitment to the community by making donations to local organizations. Store Director Jennifer Hill presented $25,000 to Greenfield High School, which will use the donation for improvements to its baseball field, and $7,500 to the City of Greenfield’s Department of Parks and Recreation.

Later in the day, the Greenfield Meijer also provided lunch to their new neighbors, Greenfield police officers, firefighters, and other city employees, at the Greenfield Public Library to show appreciation for their service to the community.

With more than 230 stores located across the Midwest, the new store is built to Leadership in Energy and Environmental Design (LEED) standards and will be open 24 hours a day. The grocery options that Meijer offers include more than 600 varieties of farm-fresh produce and a full-service meat department that features fresh seafood, Certified Angus Beef and custom cuts of meat. The bakery specializes in custom-decorated cakes and fresh bread baked four times daily.

As part of its ongoing community support, Meijer donates more than 6 percent of its net profit to charitable organizations annually, and each of its stores works with local food pantries and banks to help fight hunger at the local level. Since 2008, the retailer’s Simply Give program has generated more than $28 million for its food pantry partners throughout the Midwest.

In addition to the retailer’s traditional grocery and merchandise, garden center, and 24-hour gas station, the Meijer pharmacy will feature a drive-thru pick up and the company’s free prescription program. The prescription program includes leading oral generic antibiotics with a special focus on prescriptions most often filled for children, prenatal vitamins, and medications for those with diabetes and high cholesterol. Since its inception in 2006, the program has filled more than 39 million free prescriptions, saving Meijer customers more than $530 million.

Inside the store, there will be a Starbucks Coffee, a Great Clips and a FastCare Clinic, which will be staffed by nurse practitioners and physician assistants from Froedtert & Medical College of Wisconsin and available to anyone seeking care for minor health problems, such as cold and flu symptoms, sore throats, and ear, sinus and bladder infections.

As part of its grand opening celebration, the new Greenfield Meijer location will feature a variety of events beginning Thurs., May 4. The first 200 customers to enter the store after 6 a.m. on May 4 will receive a Meijer mystery gift card with a value of $5, $10 or $20.

“Our team has worked very hard to prepare for this opening, and we’re excited to finally open doors in this great community,” Store Director Jennifer Hill said.