The Business of Using Generic Brand OTC Products

Katie Westgerdes, PharmD, pharmacist at the ONU Healthwise Pharmacy, explains the Cardinal Health generic brand products, LEADER, and their place in the ONU Healthwise Pharmacy during the 2019 Cardinal Health Retail Business Conference.

Katie Westgerdes, PharmD: Yeah, so LEADER is Cardinal Health's generic brand for OTC items. It's the brand that we stock most often, and it's also the one that we recommend most of the time. It saves the patient money and we also make a good margin on it ourselves, so it only makes sense that we're helping the patient save money and also doing well as a business. So some of the things we sell most often are cough and cold; we're on a college campus so we sell a lot of those types of things. But they also have a 100% money back guarantee, so if the patient has a product, for example like a blood pressure cuff, and they're not positive that it's recording it correctly or they're having issues with doing it themselves, we can send that back and give the patient a full refund. So that's a really nice bonus for our patients and for us, because we're able to take care of them through that guarantee.