Alzheimer's Association Launches "The Longest Day" Event

On June 20th, 2012, the longest day of the year, the Alzheimer’s Association is asking participants to run, walk, bike, or engage in some kind of endurance activity for 16 consecutive hours to honor those facing Alzheimer’s disease.

Coined The Longest Day, the event allows participants to choose their activity and route in support of those with this debilitating condition. The Longest Day is a sunrise-to-sunset relay event to raise funds to fuel the care, support, and research efforts of the Alzheimer’s Association.

Through smartphone technology and social networking platforms, every participant will be able to showcase their efforts and share their stories as part of the global movement to fight against Alzheimer’s.

The slogan associated the event is “We’re in it until Alzheimer’s is finished.” Participants and supporters can connect with one another through Facebook, share The Longest Day video on YouTube, submit blogs chronicling what they are doing to support Alzheimer’s disease through alz.org, and follow @alzassociation on Twitter and tweet what they are doing to fight Alzheimer’s using hashtags #longestday and #endalz.

Visit alz.org to learn more about Alzheimer’s disease and the Alzheimer’s Association, and watch the promotional video for The Longest Day below: