otc PRODUCT news

ALEVE Liquid Gels

Marketed by:Bayer ConsumerCare(Morristown, NJ)

Indication:Targeted for adultsaged 25 to 49 who want to stay active, ALEVELiquid Gels offer relief from minor aches and painsdue to backache, muscle aches, minor arthritispain, headache, and the common cold. The activeingredient in each ALEVE Liquid Gel is naproxensodium (220 mg). Adults and children 12 years andolder may take 1 capsule every 8 to 12 hours whilesymptoms last and should not exceed 3 capsules ina 24-hour period. The product is available in 20-,40-, and 80-count sizes, as well as a 160-count clubsize. The retail price starts at $5.49.

For More Information:www.ALEVE.com800-395-0689

ProOmega-D Liquid

Marketed by:Nordic Naturals (Watsonville,Calif)

Indication:ProOmega-D Liquid is a highomega-3 fish oil concentratewith added vitamin D. The productwas formulated to specificallyaddress the documentedhealth benefits received fromhigh eicosapentaenoic acid(EPA) and docosahexaenoic acid(DHA), as well as concernsabout vitamin D deficiencies inthe body. Each teaspoon of theproduct provides approximately3000 mg of EPA and DHA. Eachserving also provides 400 internationalunits of vitamin D³.

For More Information:www.nordicnaturals.com800-662-2544

MemoProve

Marketed by:Windmill Health Products(West Caldwell, NJ)

Indication:MemoProve is an antiagingsupplement that improvesmemory in adults over 50years of age strugglingwith age-related memoryproblems. The product works to protect and restorememory in 2 ways: (1) it protects brain cells andsynaptic connections from processes that lead tomemory problems, and (2) it stimulates neurons andthe formation of neuronal connections leading tomemory improvement. MemoProve is available in 30-count bottles.

For More Information:www.windmillvitamins.com800-822-4320

Nauzene Chewables

Marketed by:Alva-Amco Pharmacal CosInc (Niles, Ill)

Indication:Nauzene Chewables areindicated to help quicklycalm and control upsetstomach discomfort, includingnausea, fullness, andheartburn associated withoverindulgence of food and drink. The product containsno salicylates, antihistamines, aspirin, or caffeine.Recommended for use by the whole family,wild-cherry-flavor Nauzene Chewables are packagedin sealed, clear-plastic blisters with foil backingfor added safety and convenience. Available in40-count packages, the product retails for $7 to $9.

For More Information:www.NAUZENE.com800-792-2582

Liga Balm

Marketed by:Liga Health Corp(Portage, Mich)

Indication:Liga Balm is an externalanalgesic in the form of acod liver oil ointment thatis specially formulated totemporarily relieve minoraches and pains. The product is supposed to promotefaster healing at the applied site. Recommended forpatients aged 6 years and older, Liga Balm should beapplied 3 times a day for best results.

For More Information:www.ligahealth.com888-284-LIGA (888-284-5442)

Commit Lozenge

Marketed by:GlaxoSmithKline ConsumerHealthcare(Pittsburgh, Pa)

Indication:Commit Lozenge, now available incherry flavor, helps individuals quitsmoking by delivering strong, lastingmedicine to stop the cravingsbefore they start. Unlike cigarettes,the nicotine in the Commit Lozenge is absorbedthrough the mouth tissues, reducing the nicotine cravingsand relieving some nicotine-withdrawal symptoms.The product works as a temporary aid to helpindividuals quit smoking. Available in 2-and 4-mgdoses, Commit Lozenge is also available in mint flavor.

For More Information:www.commitlozenge.com

Swish Before You Kiss

Marketed by:Vi-John Labs(St. Louis, Mo)

Indication:Swish Before YouKiss is an alcohol-freemouthwash that kills germs and freshens breath.The bottle's unique contours make it easy to grab anduse. Swish Before You Kiss is available in tropicaltease, vanilla vibe, mango tango, cinnamon, peachpassion, and key lime crush flavors.

For More Information:www.swishb4ukiss.com877-MY-SWISH (877-697-9474)

Mederma

Marketed by:Merz Pharmaceuticals(Greensboro, NC)

Indication:Mederma now has anew and improved formulathat incorporates an irritant-free fragrance safe foruse on all skin types and a lighter, fresher scent thatdissipates quickly once applied to scars. The product isavailable in 20-and 50-g tubes. The 20-g tube, whichretails for approximately $15, is suitable for scars up to3 inches in length. The 50-g tube, which retails forapproximately $30, is suitable for larger scars 8 to 10inches in length.

For More Information:www.mederma.com888-925-8989

Synovium

Marketed by:PROFOOT Footcare Products(Brooklyn, NY)

Indication:Synovium is a topical analgesicspecifically formulated for pain reliefin the feet and ankles. The pain-relievinggel contains 2 key ingredientsthat help reduce swelling, alleviatepain, and increase range ofmotion: (1) capsaicin for the temporaryrelief of minor aches and painsin muscles and joints caused as aresult of strains and sprains, and (2) glucosamine tohelp refresh cartilage and lubricate joints. Synoviumretails for $7.99 for a 4-oz tube.

For More Information:www.profootcare.com

Icy Hot Pro-Therapy

Marketed by:Chattem Inc(Chattanooga,Tenn)

Indication:Icy Hot Pro-Therapy is a line of support braces thatcan be combined with different kinds of therapeuticinserts for a technically advanced way to managepain. The product line includes 2 different supportbraces for targeted reinforcement of the back or kneethat can be used alone or combined with cold and hottherapeutic inserts designed to fit the Icy Hot Pro-Therapy support braces. The cold inserts provide animmediate burst of pain-numbing cold that helps preventswelling and relieves inflammation. Each individualinsert lasts up to 30 minutes. Four cold inserts areincluded in each package. The hot inserts providetherapeutically effective, long-lasting heat to relaxchronic stiffness and tightness and promote flexibility.Each individual hot insert lasts up to 8 hours. Four hotinserts are included in each package.

For More Information:www.icyhotprotherapy.com

LifeShield Throat Defense

Marketed by:New Chapter(Brattleboro, Vt)

Indication:LifeShield Throat Defense isa dietary supplement madewith organic mushroomsfor immune enhancement.The throat spray is formulated for use with exposureto crowds, while traveling, or in the home or office. Atthe first sign of a tickle or scratchy throat or an environmentalexposure, individuals should place thesprayer close to the mouth and spray 3 to 4 squirtsback toward the throat. LifeShield Throat Defenseincludes the proprietary blend of organic reishi mycelium,organic agarikon, and organic birch polypore. Theproduct is available in peppermint, cinnamon, andoriginal flavors.

For More Information:www.new-chapter.com800-543-7279

HEM-780

Marketed by:Omron Healthcare Inc(Bannockburn, Ill)

Indication:HEM-780 is a blood pressuremonitor that is the first tomeasure morning hypertension.The product allows typicalpatients and those with general hypertension tobetter detect and monitor for this deadly condition.The morning hypertension symbol is displayed on theHEM-780 if an individual's average first morning readingfor a week is above 135 mm Hg systolic and/or 85mm Hg diastolic. Ideal for sharing information with aphysician, the HEM-780 not only measures bloodpressure but detects some types of irregular heartbeatsas well. The product is designed to automaticallystore blood pressure and pulse rate information inmemory for 2 individuals, for up to 84 sets of measurementvalues per user. The HEM-780 also stores 8weeks of morning averages and evening averages foreach person. The product retails for $99.

For More Information:www.omronhealthcare.com800-634-4350