OTC Product News

AquADEKs

Marketed by:Axcan Pharma(Birmingham, Ala)

Indication:AquADEKs is acomplete nutritionalsupplementspecificallydesigned to meet the needs of cystic fibrosis patientsand individuals who have difficulty absorbing fat-solublevitamins and nutrients. The product containsimportant antioxidants that reduce oxidative stress inthe body and enhanced vitamin D and K content forimproved health. AquADEKs uses microsphere technologyto enhance the absorption of this antioxidantrichmultivitamin and mineral supplement. AlthoughAquADEKs does not require an Rx, most physicianswrite a script because it needs to be ordered throughthe pharmacy. AquADEKs is available in soft-gel andliquid formulations. The soft gel is available in 60-count bottles, and the liquid is available in a 60-mLbottle.

For More Information:www.axcan.com800-472-2634

Emergen-C Immune Defense

Marketed by:Alacer Corp(Foothill Ranch, Calif)

Indication:Emergen-C ImmuneDefense is specially formulatedto support a healthyimmune system during thewinter season. The product provides 2 distinct formulations:an effervescent drink mix that is added towater and a fizzing lozenge that slowly dissolves inthe mouth without water. Both formulations are availablein ruby lemon honey flavor. The lozenges areavailable in a 15-count container, and the drink mix isavailable in a 36-packet box.

For More Information:www.emergenc.com800-854-0249

Ivy-Dry

Marketed by:Ivy-Dry Inc(Fairfield, NJ)

Indication:The Ivy-Dry productline now features the zinc compounds Zytrel andAllergy Guard to treat poison ivy, oak, sumac, andinsect bites. The new compounds allow emollientsto remain active on the skin longer without causingirritation. Ivy-Dry's new patented formulas help theproducts fight itching, redness, and irritation moreeffectively.

For More Information:800-443-8856

MiraLAX

Marketed by:Schering-Plough Consumer HealthCare (Kenilworth, NJ)

Indication:The FDA recently approved the prescription-to-OTC switch forMiraLAX. The agency also ruled thatMiraLAX will have marketing exclusivityfor 3 years before any genericOTC versions of the product can bemarketed. The product is the firstRx-to-OTC switch in the laxativecategory in >30 years. As the latestinnovation in the OTC laxative category, MiraLAX willpioneer a new class of OTC laxatives known as hyperosmotics.MiraLAX works with the body's naturalrhythm in a unique, 4-way mode of action. The benefitof this action is that it results in effective, predictablerelief of constipation without harsh side effects.

For More Information:www.schering-plough.com

Prenatal DHA

Marketed by:Nordic Naturals(Watsonville, Calif)

Indication:Prenatal DHA was developedespecially for pregnant women toensure adequate docosahexaenoicacid (DHA) levels. The product providesDHA maintenance duringpregnancy and lactation. The recommendeddose is 2 soft gelsdaily with food, or as directed by a health care professionalor pharmacist. Each 2 soft-gel serving provides450 mg of DHA. The product is available in 90-count soft gels.

For More Information:www.nordicnaturals.com800-662-2544

Shower Sleeve

Marketed by:HealthEnterprises Inc(N. Attleboro,Mass)

Indication:The ShowerSleeve is a safe,easy, and effective method to keep injuries dry whileshowering. Featuring a patented 30-in, one-size-fits-alldesign, the Shower Sleeve can protect a hand, arm,knee, foot, or leg. The universal design covers casts,postsurgical incisions, intravenous and peripherallyinserted central catheter lines, cuts, burns, or abrasions.The Shower Sleeve is latex-free and reusable toassist in all phases of the recovery process.

For More Information:www.healthenterprises.com800-633-4243

SinuCleanse Squeeze

Marketed by:Med-Systems Inc(Madison, Wis)

Indication:SinuCleanse Squeezeis an all-natural saline solution that provides relief forpatients with sinus and nasal symptoms, includingpregnant women, patients taking multiple medications,and children. The product delivers the solutionthrough a wide-mouth opening that makes it easy touse and keep clean. SinuCleanse Squeeze isergonomically shaped for easier and more comfortableuse. The product is made of unbreakable, antibacterialplastic that includes an antibackwash valveto ensure safety and cleanliness. SinuCleanseSqueeze is also dishwasher-safe.

For More Information:www.sinucleanse.com888-430-2809

Triaminic Infant Thin Strips

Marketed by:Novartis Consumer Health Inc(Parsippany, NJ)

Indication:Triaminic Infant Thin Strips aredesigned to make it easier forchildren to take the medicationnecessary to fight cough andcolds. The product is half thesize and half the dose ofTriaminic Pediatric Thin Strips.Recommended for children aged2 to 3 years, Triaminic Infant Thin Strips melt on thetongue instantly to provide fast, effective relief withoutthe need for water or measuring, ensuring a fast,precise dose of medicine. The product is available in 2formulas: Decongestant and Decongestant PlusCough. Triaminic Infant Thin Strips, which come in amixed-berry flavor, are available in 16 individuallywrapped films per package and retail for $6.50.

For More Information:www.triaminic.com800-KIDS-987 (800-543-7987)

Alli

Marketed by:GlaxoSmithKline ConsumerHealthcare (Pittsburgh, Pa)

Indication:The FDA has approved Alli 60mg for OTC use in the UnitedStates. Alli, the low-dose versionof Xenical (orlistat 120 mg capsules), is the onlyFDA-approved OTC weight-loss product. The productis indicated for weight loss in overweight adults aged18 and older when used along with a reduced-calorie,low-fat diet. Taken at mealtime, Alli works by blockingabout 25% of the fat in the food an individual eats.The recommended dose of Alli is one 60-mg capsule3 times a day with meals containing fat. Alli is expectedto be available this summer.

For More Information:www.myalli.com