otc PRODUCT news

COLD-fX

Marketed by: COLD-fX Pharmaceuticals (USA) Inc (Chicago, Ill), a wholly owned subsidiary of CV Technologies Inc

Indication: COLD-fX is a natural dietary supplement that enhances the body's immune system. The product's active ingredient, CVT-E002, is a patented natural extract which consists of distinctive polysaccharides that are isolated from Panax quinquefolius. COLD-fX can be taken long-term with 1 capsule twice daily. A short-term dosing regimen can also be followed. COLD-fX is available in 30-and 60-count bottles.

For More Information: www.COLD-fX.com 877-490-3300

Firefly MouthSwoosh Anti-Cavity Fluoride Rinse

Marketed by: Dr. Fresh Inc (Buena Park, Calif)

Indication: Firefly MouthSwoosh Anti-Cavity Fluoride Rinse is a sugar-and alcohol-free mouth rinse that boosts protection against cavities and helps strengthen tooth enamel. The product features a unique light-up timer cap that flashes for 30 seconds?the amount of time children should keep swishing. Firefly MouthSwoosh Anti-Cavity Fluoride Rinse is recommended for kids aged 6 years and older and should be used under adult supervision once daily after brushing with fluoride toothpaste. To use, fill the cap to the 10-mL mark, switch on the light, swish for 30 seconds until the light goes out, and then spit out. The product retails for $4.99.

For More Information: www.drfresh.com 866-DRFRESH (866-373-7374)

Follicare

Marketed by: Windmill Health Products (West Caldwell, NJ)

Indication: Follicare is a 4-in-1 product for men which is formulated to reduce hair loss and support the growth of thick, healthy hair. Follicare was designed to target all major causes of hair loss in 1 product. The product includes >40 key ingredients, including the maximum strength of the FDA-approved minoxidil. The easy-to-use product requires 2 minutes a day to reduce hair loss and promote hair growth. Each Follicare kit includes an all-natural topical spray, rejuvenating shampoo with ultraviolet protection, nutritional supplement, and 5% minoxidil. The product retails for $49.95.

For More Information: www.windmillvitamins.com 800-822-4320

Life Fitness Premium Wrist Blood Pressure Monitor

Marketed by: Life Fitness (Schiller Park, Ill)

Indication: Life Fitness Premium Wrist Blood Pressure Monitor is ergonomically designed to provide more comprehensive, accurate readings for patients and their physicians. The monitor's unique capabilities include Life Fitness Microlife Averaging Mode Technology, which automatically takes 3 readings to provide 1 average for medical grade accuracy. The product also provides advanced PC Link Blood Pressure Analyzing Software, allowing patients to download measurements, graphs, and charts covering months of data, which can be printed or e-mailed to their physician. The Life Fitness Premium Wrist Blood Pressure Monitor also features a dot matrix display that gives patients written and graphic instructions in real time and 5 language options, stores 30 readings (per patient) for 2 users, a medication/reading reminder alarm, and a 1-touch button which takes the reading. The product retails for $89.99.

For More Information: www.cvs.com 800-735-3867

NutriSeltzer

Marketed by: St. Paul Brands (Garden Grove, Calif), a division of Affordable Quality Pharmaceuticals

Indication: NutriSeltzer is a vitamin line that is simply dissolved in a glass of water, allowing the vitamins to absorb more quickly, efficiently, and completely. The product will benefit individuals who have difficulty swallowing or have sensitive or slow digestive systems, and those who dislike taking or are already taking too many pills. NutriSeltzer is fast-acting, easier to swallow, gentle on the digestive tract, and only needs to be taken once a day. Packaged in 20-tablet tubes, the product is available in Multivitamins, 1000-mg Vitamin C, and Kids A+ Multivitamins. All 3 varieties retail for $11.99.

For More Information: www.stpaulbrands.com

OneTouch UltraMini Blood Glucose Monitoring System

Marketed by: LifeScan Inc (Milpitas, Calif)

Indication: The OneTouch UltraMini Blood Glucose Monitoring System is designed for patients with diabetes who are seeking simple, more affordable blood glucose testing. Focusing on just the basics of testing, the system offers fast, accurate blood glucose results provided in a lightweight, easy-to-use meter. The product features a simple test process for fast, accurate results by touching the blood sample (only 1 ?L is needed) to the test strip to trigger a 5-second countdown to a result; an internal memory that stores up to 50 test results with date and time; and alternate site testing that allows patients to test on the forearm and palm, in addition to fingertip testing. The OneTouch UltraMini Blood Glucose Monitoring System also includes the Simple Start Diabetes + Food Booklet. The patient-friendly educational information focuses on the basics of diabetes, carbohydrate management, portion control, and more. The product retails for $19.99.

For More Information: www.OneTouchUltraMini.com 800-227-8862

Orajel Toddler Training Toothpaste

Marketed by: Del Pharmaceuticals Inc (Uniondale, NY), a division of Del Laboratories Inc

Indication: Orajel recently introduced the Thomas & Friends "TOOT-y Fruity" flavor Toddler Training Toothpaste. The toothpaste is a fluoride-free formula that is safe to swallow. It has the patented ingredient Microdent to clean teeth, helps remove plaque, and is nonfoaming with no abrasives. In addition to the "TOOT-y Fruity" flavor, the toothpaste is available in Bubble Burst, Fruit Splash, and Berry Blast. Available in 1.5-oz tubes, the toothpaste flavors retail for between $2.99 and $3.99.

For More Information: www.orajel.com 800-952-5080

Psi Bands

Marketed by: Psi Health Solutions Inc (Pacific Grove, Calif)

Indication: Psi Bands provide relief for individuals who experience nausea associated with pregnancy, motion sickness, anesthesia, or chemotherapy. The bands are adjustable at 2 areas: around the wrist and at the acupressure point. The wrist adjustment allows for different sized wrists and the possible swelling that may occur during pregnancy, surgical recovery, or chemotherapy treatments. The acupressure point adjustment allows the individual to choose from 1 of 3 settings for optimal comfort and relief. Psi Bands come in a variety of designs, are waterproof, and reusable. The product, which includes 2 bands per package, retails for $14.99 to $19.99 per set.

For More Information: www.psibands.com

Children's Mucinex Mini-Melts

Marketed by: Adams Respiratory Products Inc (Chester, NJ)

Indication: Children's Mucinex Mini-Melts are quick-melting granules of the expectorant guaifenesin that provide fast relief by breaking up the mucus that causes chest congestion. The product is available in 2 kid-friendly flavors, grape and bubble gum, and come in premeasured 50-and 100-mg packets that make proper dosing convenient and accurate.

For More Information: www.mucinex.com 866-MUCINEX (866-682-4639)