Video
Make Your Pharmacy Stand Out to Keep Patients Coming Back
Laura Davis Taylor and Ed King, who are consultants on retail sales strategy, discuss some key take away points from their presentation at the National Association of Chain Drug Stores (NACDS) Total Store Expo,
In this video, Laura Davis Taylor and Ed King, who are consultants on retail sales strategy, discuss some key take away points from their presentation at the National Association of Chain Drug Stores (NACDS) Total Store Expo, including how retail pharmacies can stay on top.
Trancsript:
Ed King: "So, we did a session today called destination retailing, and it's about making your store a happy habit. So, it's what can we do inside the store, before you get in the store, after you leave the store, to build this preference so that people want to come back to your store again and again."
Laura Davis Taylor: "It's really based on the two things that are really trying in retail right now. The first one is Amazon creeping in, and the second one is millenials, the younger generation, and there different, highly expected, desires of what they get out of a store."
